PEOPLE's hopes were dashed today in Tunbridge Wells when they thought global superstar David Beckham was in town - but it turned out to be local DJ Jack Brown instead.
Social media went into overdrive with rumours the former LA Galaxy star was having lunch at Woods restaurant at The Pantiles.
But the hunk turned out to be Jack Brown, who DJs at Pitcher and Piano in Church Road.
Stunned Mr Brown told the Kent and Sussex Courier: "It's just another Thursday really, to be honest.
"I'm only joking, I still think it's a wind-up.
"It's not April Fools, so yeah, it's interesting, I wish my girlfriend April was here, she'd find it hilarious. She's my Victorial Beckham."
His friend Kerry Benford said: "I've known David Beckham aka Jack Brown, since I was born so it's quite good to have lunch with a celeb."
Twitter was aflutter with rumours the real David Beckham was in town and fans flocked to the restaurant for a glimpse of the star.
Matt Jones @mr_mdjones tweeted: Hearing whispers that David Beckham is having lunch in the Pantiles, Tunbridge Wells. Can anyone confirm? #celebspotting
Matty Bray @BrayMatty tweeted: If David Beckham is in Tunbridge Wells he probably only wanted a coffee or an italian but couldn't decide of the hundreds we have.
Maggie Towner @MagsTWells tweeted: If it is #DavidBeckham shame poor bloke can't enjoy lunch without half of Tunbridge Wells out looking for him!
Samantha Jayne Hobbs @samanthaj_hobbs later expressed her sadness when she heard he wasn't in town: Biggest disappointment of the year so far...David Beckham is NOT in Tunbridge Wells :-(