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easyJet axe "Malaga not Margate" ads after storm of complaints

By ThomasBrown  |  Posted: January 14, 2013

Easyjet have pulled the ads on Southeastern trains

Easyjet have pulled the ads on Southeastern trains

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BUDGET airline easyJet has apologised for a marketing campaign urging travellers to go to "Malaga not Margate" and withdrawn the advert.

The controversial ad sparked criticism from passengers aboard Southeastern's Margate-London rail service.

Commuters posted photos of the poster on social media last week and the company have pulled the posters after a stream of complaints.

An easyJet spokesman confirmed the decision today and said: "There was no intended criticism of the town, but of course, we apologise to any residents of Margate who have been offended by the campaign. 

"easyJet has taken the decision to cease running the ads."

Ironically, the rail company has been offering a special £10 return fare to encourage visitors to Margate as part of the Portas Pilot project.

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